AI doesn’t have to be overwhelming—or reserved for tech teams. In this webinar, we’ll guide marketers, agency leads, and innovation groups through the process of building their first AI use case pipeline. You’ll learn how to identify creative and operational use cases, spin up lightweight MVPs, and test ideas in AI sandboxes without heavy technical investment or data risks. Whether you want to improve campaign performance, streamline content workflows, or prototype a new customer experience, this session will help you go from buzz to business impact.
We'll also share how to assemble the right early-stage team of champions, explorers and makers (even if you're not technical) and what pitfalls to avoid in your first AI experiments. You’ll leave with a custom shortlist of AI use cases tailored to your own brand, agency, or innovation role.
Learning Outcomes:
- Spot high-impact, low-barrier AI use cases for marketing, content, and customer experience
- Understand how to design and test AI MVPs with minimal resources
- Learn how to set up a sandbox environment to explore AI tools safely and creatively
- Discover who you need on your “first AI team”—and how to start with the talent you already have
- Leave with a personalized shortlist of AI use cases relevant to your role or organization
