Registration Opens April 24
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Forward-thinking leaders need to understand the impact and possibilities of AI—and set a clear direction even when an exact destination isn't clear yet. To accelerate an AI journey, we have to adopt new mindsets, see AI’s impacts on markets and society, practice with real AI tools, and de-mystify the underlying technologies.
This immersive bootcamp is designed to empower non-technical participants to take mindful action with AI initiatives while building practical skills to reality-check new projects.
Microcredential of Completion
Live sessions plus self-paced coursework]]
Early-bird IAB México Member Pricing (more info)
of immersive sessions including hands-on practice and creation of functional workflows
Work with actual AI tools to create a functional workflow for yourself
It’s not enough to know a few cool prompts for ChatGPT—leaders today need to have a comprehensive understanding of generative AI tools, agentic AI and other forms of ‘machine coworkers.’ Focused on meeting the needs for ‘just in time’ education by executives and other leaders, this course will introduce AI modules under a simple and cohesive framework for digital transformation and AI readiness based in the experience and synthesis of a lead educator, Causeit Inc.’s CEO MJ Petroni, author of the AI & Digital Fluency Guide.
Unlike many ‘free’ AI courses from AI companies like OpenAI, Google, Microsoft or scattered videos, this fact-checked educational offering will be platform-agnostic, focused on transformation for existing businesses, and connected to a broader, comprehensive framework for digital transformation.
Unlock the strategic potential of generative AI by exploring augmentation vs automation mindsets, unlearning, and exponential journeys in businesses.
Dive into the inner workings of generative AI, from large language models and vectors to diffusion, GANs, and text-based models.
Gain a comprehensive understanding of analytical AI, including expert systems, predictive analytics, machine learning, and deep learning.
Explore the profound social implications of generative AI, from authenticity and deepfakes to the erasure of certain jobs and the impact on economies.
Discover the current landscape of AI in Latin America, including its adoption, challenges, and opportunities for innovation.
Navigate the ethical challenges of AI and learn how to steer AI systems to achieve desired outcomes while minimizing bias and ensuring fairness.
Harness the power of generative AI to create your own personalized AI assistant, tailored to your needs and preferences.
Understand the rise of machine coworkers and design use cases to understand how they can augment human capabilities, leading to new opportunities and challenges in the workplace.
Learn how to evaluate and select the right generative AI tools for your organization, considering factors like scalability, compatibility, and ethics.
Explore the evolving landscape of careers and jobs in the age of generative AI, and understand the skills and roles that will be in demand.
Uncover the key elements that businesses need to effectively leverage AI, including digital fluency, data capabilities, new value models, and networked leadership.
Explore the transformative impact of generative AI on key business models, industries, and markets, and understand the opportunities and challenges it presents.
Master the art of designing effective prompts for generative AI, and learn how to leverage its capabilities to solve complex business problems and generate valuable insights.
Live, space-limited classes ensure good student-teacher interaction, and discussion with both peers and the professor.
Stay at the forefront of AI trends with curated thought leadership content in the AI Fluency Guide for the duration of your course. Access an ever-expanding body of original, foundational AI and Digital Fluency content that evolves with the community's feedback (including your fellow students). Enhance your strategic thinking about AI and gain a competitive edge in your organization with distilled mental models and frameworks you can implement immediately.
Practice with real AI tools. Engage in peer-to-peer learning exchanges through roundtable discussions and interactive practice. Share your challenges, successes, and lessons learned with like-minded leaders implementing AI initiatives. Benefit from the collective wisdom, support, and practical insights of a trusted community.
Sessions will reference examples, white papers, interviews, and more from around LatAm and the world—with commentary from the professor to higlight insights into emerging technologies, best practices, and industry trends.
Still have more questions after the session? Members can write questions they want their guide to answer about core AI concepts and strategy considerations and quickly get a written answer after the course tailored to their specific inquiry.
Video, audio and written curriculum is available on the class website without additional purchases or ads.
Students will receive assignments and coaching for hands-on interaction with generative AI tools like ChatGPT and Google Gemini. Throughout the sessions, students build upon prior practice and assignments to end up with a practical AI workflow which they could apply to work inside their jobs.
The course is optimized for cross-functional marketers and innovators, like:
Two full-day sessions, an optional pre-event webinar, and a post-event webinar.
The course will be offered in a mix of English and Spanish in a blend of formats designed for flexibility and practice:
MJ Petroni of Causeit, Inc. specializes in helping others understand the mental models necessary to navigate digital opportunities. A cyborg anthropologist (!), MJ helps us see not just how we shape technologies but how they are re-shaping us.
They help organizations increase their Digital Fluency in preparation for future technologies, attending not just to tools but also the thinking, skills, data, and business models which comprise new value creation.
The author of the Causeit digitalfluency.guide, MJ's work focuses on raising the lowest common denominator of Digital Fluency for individuals, teams, and entire organizations. Since founding Causeit, Inc. in 2006, MJ has shifted thinking for hundreds of global enterprises, including NTT, Accenture, Volkswagen, the Gates Foundation, SWIFT, and several major financial and media companies, raising Digital Fluency among hundreds of thousands of professionals.
MJ is an Accenture Tech Vision Advisory board member and Lewis & Clark College alum.
IAB (the Interactive Advertising Bureau) is the leading global group representing the digital advertising and interactive marketing industry. Founded in 1996 in the United States, it currently has a presence in more than 45 countries. The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy.
IAB México is the top marketing and advertising trade group in Mexico and the rest of Mexico. Founded in 2005, it is a non-profit trade group whose brings the industry together through events, research, educational programs, and best practices.
To date, it has more than 195 member companies, including: BNN, Live Nation/OCESA, BESO Agency, Grupo Expansión, Capital Digital, Nestlé, Grupo Ferrer, Meta, Amazon Ads, Google, Mercado Ads, BNN, Danone, Aeroméxico, among others.
Q: No advanced technical skills are needed to participate in the course, and there will be no coding in the course. See the Registration, Format and Details section above for more info.
Q: The course covers strategic topics about how to lead an AI transformation, including assessing tools, prioritizing use cases, and developing functional AI workflows. See the Topics section above for more info.
Leaders—whether or not they have an official title!
AI Champions: Business leaders who bring resources and remit. AI Fluency helps them lead, prioritize, delegate, and create accountability.
AI Explorers: Those who discover new opportunities and share new models of value creation. AI Fluency helps them map new opportunities to the existing business, create cases for action, and collaborate effectively with technologists.
AI Makers: Those with the technical know-how to make prototypes. AI Fluency helps them understand user and business needs, request, and prioritize resources effectively, and partner with others in the organization.
You will learn what AI is, when and how it can be used, its limitations, and its possibilities. Among other things, students will leave with the ability to perform initial evaluations of generative AI tools, create an AI use case pipeline, examine the impact of AI on a business, and use AI tools through effective prompt design and chat interfaces.
The course is conducted in English, and students are expected to have at least basic business proficiency in English (please see the course requirements).
However, to aid comprehension, all of our on-demand written content is available in English and Spanish.
External content (including videos), as well as course worksheets or other homework content is usually in English, and it is the student's responsibility to translate those materials if desired.
Live content is mirrored in written content for easy navigation and different learning styles.
The cumulative project for the AI Fluency Bootcamp is creating an AI workflow for your own business/employer, or a future startup. The workflow is for augmentation of human work, not only automation.
The project will build throughout several practical assignments.
The workflow(s) you create can include several elements, such as:
Students will also use AI tools like ChatGPT and Google Gemini throughout the project to practice skills like prompt design and workflow creation. The project will require a significant amount of human contribution unique to the particular student’s situation, and cannot be based only on AI outputs.
To receive a completion badge, the workflow must:
When you pay, be sure to use the same email you used to register in step one, or contact us to let us know the email your payment will be associated with (such as that of your employer or another payor).
The course fees are the same, but we may have to manually administer your academic certification. Our US-based students may prefer to use Stripe.
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