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Forward-thinking leaders need to understand the impact and possibilities of generative AI—and set a clear direction even when an exact destination isn't clear yet. To accelerate an AI journey, we have to adopt new mindsets, see AI’s impacts on markets and society, practice with real AI tools, and de-mystify the underlying technologies.
This executive education course is designed to empower non-technical participants to take mindful action with AI initiatives while building practical skills to reality-check new projects.
Silver Microcredential for Successful Completion
Live sessions plus self-paced coursework
*estimated price
elapsed course time (break weeks included)
Estimated total time commitment for course
It’s not enough to know a few cool prompts for ChatGPT—leaders today need to have a comprehensive understanding of generative AI tools and other forms of ‘machine coworkers.’ Focused on meeting the needs for ‘just in time’ education by executives and other leaders, this course will introduce AI modules under a simple and cohesive framework for digital transformation and AI readiness based in the experience and synthesis of a lead educator, Causeit Inc.’s CEO MJ Petroni, author of the AI & Digital Fluency Guide.
Unlike many ‘free’ AI courses from AI companies like OpenAI, Google, Microsoft or scattered videos, this fact-checked educational offering will be platform-agnostic, focused on transformation for existing businesses, and connected to a broader, comprehensive framework for digital transformation.
Unlock the strategic potential of generative AI by exploring augmentation vs automation mindsets, unlearning, and exponential journeys in businesses.
Dive into the inner workings of generative AI, from large language models and vectors to diffusion, GANs, and text-based models.
Gain a comprehensive understanding of analytical AI, including expert systems, predictive analytics, machine learning, and deep learning.
Explore the profound social implications of generative AI, from authenticity and deepfakes to the erasure of certain jobs and the impact on economies.
Discover the current landscape of AI in Latin America, including its adoption, challenges, and opportunities for innovation.
Navigate the ethical challenges of AI and learn how to steer AI systems to achieve desired outcomes while minimizing bias and ensuring fairness.
Harness the power of generative AI to create your own personalized AI assistant, tailored to your needs and preferences.
Understand the rise of machine coworkers and design use cases to understand how they can augment human capabilities, leading to new opportunities and challenges in the workplace.
Learn how to evaluate and select the right generative AI tools for your organization, considering factors like scalability, compatibility, and ethics.
Explore the evolving landscape of careers and jobs in the age of generative AI, and understand the skills and roles that will be in demand.
Uncover the key elements that businesses need to effectively leverage AI, including digital fluency, data capabilities, new value models, and networked leadership.
Explore the transformative impact of generative AI on key business models, industries, and markets, and understand the opportunities and challenges it presents.
Master the art of designing effective prompts for generative AI, and learn how to leverage its capabilities to solve complex business problems and generate valuable insights.
Live online class and discussion sessions with peers and the professor. These classes are also recorded and transcribed for access later in the course.
Stay at the forefront of AI trends with curated thought leadership content in the AI Fluency Guide for the duration of your course. Access an ever-expanding body of original, foundational AI and Digital Fluency content that evolves with the community's feedback (including your fellow students). Enhance your strategic thinking about AI and gain a competitive edge in your organization with distilled mental models and frameworks you can implement immediately.
Engage in peer-to-peer learning exchanges through roundtable discussions, online chat/forum , and in interactive sessions. Share your challenges, successes, and lessons learned with like-minded executives implementing AI initiatives. Benefit from the collective wisdom, support, and practical insights of a trusted community.
News, white papers, interviews, and more from around the web—annotated by your AI Guide team—which provide deep insights into emerging technologies, best practices, and industry trends.
Don’t have the answers you need? Members can text any question they want to their guide about core AI concepts and strategy considerations and quickly get a written answer tailored to their specific inquiry.
Video, audio and written curriculum is available on the class website without additional purchases or ads.
Students will receive assignments and coaching for hands-on interaction with generative AI tools like ChatGPT and Google Gemini. Throughout the course, students build upon prior practice and assignments to end up with a practical AI workflow which they could apply to work inside their jobs.
The course is optimized for cross-functional leaders:
Class days and times are not yet announced, but will take place towards the end of the workday, Central Time.
The course will be offered in English in a blend of formats designed for flexibility and practice:
For live classes:
MJ Petroni of Causeit, Inc. specializes in helping others understand the mental models necessary to navigate digital opportunities. A cyborg anthropologist (!), MJ helps us see not just how we shape technologies but how they are re-shaping us.
They help organizations increase their Digital Fluency in preparation for future technologies, attending not just to tools but also the thinking, skills, data, and business models which comprise new value creation.
The author of the Causeit digitalfluency.guide, MJ's work focuses on raising the lowest common denominator of Digital Fluency for individuals, teams, and entire organizations. Since founding Causeit, Inc. in 2006, MJ has shifted thinking for hundreds of global enterprises, including NTT, Accenture, Volkswagen, the Gates Foundation, SWIFT, and several major financial and media companies, raising Digital Fluency among hundreds of thousands of professionals.
MJ is an Accenture Tech Vision Advisory board member and Lewis & Clark College alum.
This course is presented with our academic partner, the The Eugenio Garza Lagüera Institute for Entrepreneurship (IEEGL) at Tecnológico de Monterrey. The institute fosters entrepreneurship and innovation among students and faculty—helping Tec rank 6th in the Princeton Review's Top 25 Schools for Entrepreneurship in 2024.
Tecnológico de Monterrey is a private nonprofit multi-campus university system. Since its foundation in 1943 it has been distinguished for its academic excellence, innovation in education, entrepreneurship, and global vision. Tec is known for its deep engagement with industry and employers. With a presence across 32 cities of twenty states of Mexico, the institution has 62,000 enrolled undergraduate and graduate students, almost 7,000 faculty members, and more than 27,000 high school students. The institution has been accredited by the Commission on Colleges of the Southern Association of Colleges and Schools (SACSCOC) since 1950. According to the QS World University Rankings (2024), Tecnológico de Monterrey ranks 184th globally and 29th of private universities worldwide. The Times Higher Education (THE) Latin America University Rankings ranks the institution fourth in Latin America and first in Mexico, and in THE Global University Employability Ranking as #81 worldwide and first in Mexico. Tec belongs to prestigious global networks including the Association of Pacific Rim Universities (APRU), Universitas 21 (U21), and The Worldwide Universities Network (WUN).
Q: No advanced technical skills are needed to participate in the course, and there will be no coding in the course. See the Registration, Format and Details section above for more info.
Q: The course covers strategic topics about how to lead an AI transformation, including assessing tools, prioritizing use cases, and developing an AI transformation plan. It includes both live and on-demand sessions over 16 weeks. See the Topics section above for more info.
Leaders—whether or not they have an official title!
AI Champions: Business leaders who bring resources and remit. AI Fluency helps them lead, prioritize, delegate, and create accountability.
AI Explorers: Those who discover new opportunities and share new models of value creation. AI Fluency helps them map new opportunities to the existing business, create cases for action, and collaborate effectively with technologists.
AI Makers: Those with the technical know-how to make prototypes. AI Fluency helps them understand user and business needs, request and prioritize resources effectively, and partner with others in the organization.
You will learn what AI is, when and how it can be used, its limitations and its possibilities. Among other things, students will leave with the ability to perform initial evaluations of generative AI tools, create an AI use case pipeline, examine the impact of AI on a business, and use AI tool through effective prompt design and chat interfaces.
The course is conducted in English, and students are expected to have at least basic business proficiency in English (please see the course requirements).
However, to aid comprehension, all of our on-demand written content is available in English, Spanish, Portuguese and French. Core content is professionally translated, while newer content may be machine-translated with high-end systems. On-demand course videos have English subtitles. Machine translation is supported through accurate transcripts.
External content (including videos), as well as course worksheets or other homework content is usually in English, and it is the student's responsibility to translate those materials if desired.
Video content is mirrored in written content for easy navigation and different learning styles.
The cumulative capstone project for the AI Fluency for Leaders course involves each individual creating an AI transformation program draft for their own business/employer, or a future startup.
The capstone project will build upon prior practical assignments; while it is comprehensive, it can be worked on throughout the course.
The program will include elements such as:
Students will also use AI tools like ChatGPT and Google Gemini throughout the project to practice skills like prompt design and workflow while making a more comprehensive and cohesive program draft than the time allotted would normally allow. The project will require a significant amount of human contribution unique to the particular student’s situation, and cannot be based only on AI outputs.
Evaluation will be based on:
Please use an unrestricted Google account (such as a personal account), with two-factor authentication enabled for your own security. Please respect your employer's data requirements (no company data shared in the course).
When you pay, be sure to use the same email you used to register in step one, or contact us to let us know the email your payment will be associated with (such as that of your employer or another payor).
The course fees are the same, but we may have to manually administer your academic certification. Our US-based students may prefer to use Stripe.
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