By providing a single compelling basis for all forms of communication, Narrative enables your company to stand out from the crowd with authenticity and integrity.
But Narrative is more than just messaging for marketing. By articulating your Shared Purpose, it serves as a North Star that organization and stakeholders can all align on.
Alignment on Shared Purpose is the key to unleashing powerful network effects across your entire ecosystem of stakeholders.
10X commitment by mobilizing around Shared Purpose
Develop a special kind of story based on Shared Purpose with the power to transform consumers into co-creators
Narrative tells the story of who you are as a company, where you’ve been and where you are going. It explains why you exist and what makes you unique
Brand story
(based on what you do)
Business-speak, generic, quickly outdated
Narrative
(based on Shared Purpose)
Direct, passionate, unique, versatile
Stand out with authenticity and integrity
Create alignment across the organization
Use a single compelling story as the basis for all communications
