Navigation value models

Case Study Overview

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Detailed Overview

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Business Model

Partners

Activities

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Resources

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Value Propositions

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Customer Channels

Customer Relationships

Customers

Cost Structure

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Revenue Structure

Value Propositions

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Business Model Environment

Technological Trends

Social Trends

Industry & Domain Forces

Market Forces

Macroeconomic Forces

Value Model

Value Models Explanation

Things

Garmin’s model was based on selling GPS devices (and to some extent, map updates) which were later superseded by smartphones.

People

OnStar created an industry seemingly overnight by using a relatively low-tech link from vehicles to a call center. Users could simply press an OnStar button in their car to start a speakerphone call to a navigation concierge. OnStar successfully launched the concept of automobility-related subscriptions.

Ideas

Navteq and Here are mapping companies focused on selling the map itself—an intellectual property/technology value model.

Networks

Google Maps and Waze made the leap to network orchestration. But Google does it by networking things and ideas, while Waze networks people and connections.

Platform Elements

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MSP: Community

Shared Purpose

MSP: Marketplace

MSP: Infrastructure

MSP: Data

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General Information